![]() Seriously, if you haven’t already, try Terminus for free. It has helped them add an extra layer of discipline and a greater understanding of UTM conventions.Īnd with this discipline, your analytics reports will be squeaky clean. ![]() No more wishy-washy conventions that can be broken anytime by anyone. Since these conventions are built into the URL builder, it forced them to be very specific about which values are acceptable and which are not. Some Terminus customers have mentioned that this feature has compelled them to think more thoroughly about their UTM tagging strategy. Now you and your entire team can build UTM URLs with confidence and move on to the next steps of tracking your marketing efforts with UTMs through Google Analytics. To make your life even easier, we’ve created a beneficial guide for UTM codes which you can refer to when confused! Quickly get new team members up to speed.No mistakes in using your UTM conventions.No need to maintain any documents for your UTM conventions.Here’s an example using Terminus:Īwesome, right? Try Terminus free for 21 days and define your own UTM conventions. You have several based off of various factors, including channels, products, etc.īut switching between them should be easy. The URL builder will automatically create the correct UTM values for you. Just select the values or type in free-text. You could have a convention for Social, or even just specifically for Facebook.įor example, you could define a Facebook Naming Convention asĭo you see how simple it becomes to follow your UTM conventions now? We used Facebook as an example because UTM parameters are actually very effective in helping you track any Facebook ADs that you published. What if you could define UTM conventions for different product lines, channels, languages, etc.? Won’t that make your life so much easier? Your utm_medium value is already set to email and cannot be changed. ![]()
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